Gobe! As Rihanna Fights Back At Snapchat's 'Ignorant Ad '

It was a wrong move for Snapchat when it ran an offensive ad in mockery of Barbados singer, Rihanna Fenty.. The ads instructed its users if they would rather "slap Rihanna" or "punch Chris Brown".


 

The error on this advert was a reference to Brown's 2009 conviction for physically assaulting his then-girlfriend, Rihanna . Though Snapchat had said it was "reviewed and approved in error". But it has lost many followership to this ...

 




Rihanna took to her instagram stories to blast the ‘ignorant’ advert and it led to loss on the snap market ...


Following records, about $800 million of Snap’s market value were expunged. Shares of the Snapchat app also dropped 3.6% to close at $17.20 right after the popular star's response, according to Wall Street Journals.


 


According to Snapchat : “The advert was reviewed and approved in error, as it violates our advertising guidelines,” the company said. “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”



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